sportsbarRugby League launches World Cup ad campaign
May 6th 2008 06:13
The Sydney Opera House has opened its doors to the 2008 Rugby League World Cup and one of the biggest names of the Australian music scene for the launch of a spectacular Heroes 08 advertising campaign.
The campaign, which has been six months in the making, brings together players from the 10 World Cup nations in a way that underlines the national pride and determination that will be a feature of the first Rugby League World Cup tournament in Australia in 31 years.
Natalie Bassingthwaighte, whose Rogue Traders burst into the big time as they performed at the 2005 NRL Grand Final, has produced a stunning Australian version of the Mariah Carey classic Hero, which will be a feature of World Cup advertising and promotion.
Natalie has already signed on to perform the song live at the World Cup Opening Ceremony at the Sydney Football Stadium on October 26.
Filming for the commercial began in Leeds during the world-wide ticketing launch for the event in November 2007.
Advertising agency MJW, utilising the services of celebrity photographer Garry Heery and production company Engine, combined the latest digital animation with a dark and determined set that highlighted the passion players feel in representing their country on the international stage.
Even during the filming of the commercial, the sense of opportunity that all players see in testing themselves on the world stage later this year came through.
Some were inspired by the opportunity to change Rugby League’s world order, others by the pressure of maintaining international reputations … but for everyone there was a belief in the importance of the Rugby League World Cup to their country.
Rugby League World Cup Tournament Director and Rugby League International Federation Chairman, Mr Colin Love AM, said the commercial reflects an exciting new chapter in the international game.
“The creative direction of the commercial underlines the fact that the international game and this tournament in particular brings out the best in every player,” Mr Love said.
“But more than that, the players are revered off the field as heroes to family friends and countrymen even before the first whistle blows.
“The World Cup will bring many names to the spotlight and we will see some players in a totally new light as they rise to the challenge of the international game.
“The 10 players in the Heroes campaign symbolise the many heroes we will witness in Australia between October 25 and November 22 this year.”
Tickets for the 2008 Rugby League World Cup are on sale now at all Ticketek agencies.
The Heroes campaign features Mark Gasnier (Australia), Roy Asotasi (New Zealand), Rob Burrow (England), Keith Peters (PNG), Waisale Suka (Fiji), Nigel Vagana (Samoa), Jerome Guisset (France), Lee Paterson (Scotland), Stuart Littler (Ireland) and Lopini Paea (Tonga).
Natalie Bassingthwaighte signs the World Cup Anthem- Hero
The campaign, which has been six months in the making, brings together players from the 10 World Cup nations in a way that underlines the national pride and determination that will be a feature of the first Rugby League World Cup tournament in Australia in 31 years.
Natalie Bassingthwaighte, whose Rogue Traders burst into the big time as they performed at the 2005 NRL Grand Final, has produced a stunning Australian version of the Mariah Carey classic Hero, which will be a feature of World Cup advertising and promotion.
Natalie has already signed on to perform the song live at the World Cup Opening Ceremony at the Sydney Football Stadium on October 26.
Filming for the commercial began in Leeds during the world-wide ticketing launch for the event in November 2007.
Advertising agency MJW, utilising the services of celebrity photographer Garry Heery and production company Engine, combined the latest digital animation with a dark and determined set that highlighted the passion players feel in representing their country on the international stage.
Even during the filming of the commercial, the sense of opportunity that all players see in testing themselves on the world stage later this year came through.
Some were inspired by the opportunity to change Rugby League’s world order, others by the pressure of maintaining international reputations … but for everyone there was a belief in the importance of the Rugby League World Cup to their country.
Rugby League World Cup Tournament Director and Rugby League International Federation Chairman, Mr Colin Love AM, said the commercial reflects an exciting new chapter in the international game.
Bassingthwaighte and NRl stars with World Cup
“The creative direction of the commercial underlines the fact that the international game and this tournament in particular brings out the best in every player,” Mr Love said.
“But more than that, the players are revered off the field as heroes to family friends and countrymen even before the first whistle blows.
“The World Cup will bring many names to the spotlight and we will see some players in a totally new light as they rise to the challenge of the international game.
“The 10 players in the Heroes campaign symbolise the many heroes we will witness in Australia between October 25 and November 22 this year.”
Tickets for the 2008 Rugby League World Cup are on sale now at all Ticketek agencies.
The Heroes campaign features Mark Gasnier (Australia), Roy Asotasi (New Zealand), Rob Burrow (England), Keith Peters (PNG), Waisale Suka (Fiji), Nigel Vagana (Samoa), Jerome Guisset (France), Lee Paterson (Scotland), Stuart Littler (Ireland) and Lopini Paea (Tonga).
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